How to Use Facebook for Your Business

Facebook provides one of the fastest ways to having a web presence online. Gary Vaynerchuk has pointed to the value of having a Facebook Business page and its ad system. I think it's best to view a Facebook Business Page as an extension of your existing website and not something that can replace it. Below is a guide on How to use Facebook for your Business.

Reasons Why it's a Good Idea:

As a majority of people are more likely to visit Social Networks instead of searching the internet, having a presence on both Facebook and Instagram makes sense. Because Facebook owns Instagram you can run ads on both platforms. Other benefits:

• A Great Staging Platform for Creating Content
• Backup in case your Website Crashes
• Leverage Facebook Groups and Existing Network

Drawbacks of using Facebook

There are always a few cons when it comes to using a free service such as Facebook. In the last couple of years Facebook has had its share of controversy from privacy scandals such as Cambridge Analytica and security breaches. However, if you're on a limited budget and can't afford to host your own website, a Facebook Page for your business makes total sense.

Creating a Facebook Business Page

Facebook provides a getting started guide on how to set up a Facebook Business Page. Some things you will need for a business page are:

• Your business name and description
• A profile photo and cover photo
• The action you want people to take

Summary: How to use Facebook for your Business

In conclusion, I think having a Facebook Page for your business is a great asset. I used to think having a Facebook Page for your business would make your brand look amateurish. However, as more businesses have created social media pages and incorporated Facebook icons into their websites that stigma has disappeared. If you have a new business and are looking to creating content around it, giving a Facebook Business page a shot.You can view my own Facebook Business page at https://facebook.com/moderrn.up

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How to Manage Your Social MediaPaid Website or Facebook Business Page

How to Manage Your Social Media

If you're a freelancer or entrepreneur Social Media can be very useful in marketing your product or services. Because the majority of people go directly to sites such as Facebook, Instagram, and Twitter, Social Media draws a lot of attention. As there are so many Social Media sites it can be an ordeal just to manage them all. Below are three useful apps on how to manage your Social Media.

• Buffer
• CoSchedule
• Crowdfire

Buffer

Buffer is my go-to app by choice for managing Social Media. This is primarily because of ease of use and Buffers ability to share videos on the basic plan. I also think out of all the scheduling apps it is relatively simple to use.

CoSchedule

Compared to apps like Buffer and Crowdfire, CoSchedule's premium plans are more expensive in comparison. Because of it's high price tag, I think CoSchedule is good for medium to large size businesses.

Crowdfire

I think Crowdfire is a great app for those just starting out marketing and sharing on Social Media. It's especially great if you're in a niche area as it provides content articles related to your niche to share on sites like Facebook, Linkedin, and Twitter.

Summary: How to Manage Your Social Media

In conclusion, using automation apps to manage your Social Media accounts can be very productive for your businesses. If you're a freelancer or solo entrepreneur, scheduling apps allow you to be more productive in other areas of your business. However, I would advise against using bots to manage your social media accounts.

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Paid Website or Facebook Business Page

Paid Website or Facebook Business Page

I recently read Gary Vaynerchuk's Crushing it and in the book, he recommends creating a Facebook business page for your brand. In the past, I've always been put off when using Facebook Business as it may seem unprofessional to certain audiences. Below I will be looking at whether you should have a Paid Website or Facebook Business Page for your brand.

Facebook Business Page:

A Facebook Business Page has several advantages and disadvantages to a paid website.

Advantages:

• Affordable Advertising
• Free Web Hosting
• Integrates Easily with Instagram

Disadvantages:

• Not a Unique Domain Name
• Limited Control of the Look of your Website
• Privacy Concerns

Facebook has had some issues as of late. The Cambridge Analytica scandal along with the recent Data Breach that happened this past September gave me pause when using the service. However, as Facebook still has over 2 billion users (Not including Instagram users), it's hard to imagine Facebook going anywhere soon.

Summary: Paid Website or Facebook Business Page

In conclusion, I think it is beneficial to have both a Paid Website or Facebook Business Page. Both have their own advantages and disadvantages but combined they can deliver great results. Having a Facebook Business Page can serve as an excellent backup solution incase your main website goes down. In the future, I would love to see another competitor to Facebook arise because I think competition is good. Youtube has begun to implement photos and stories into their platform so they may be a great alternative to Facebook.Thank you for visiting this blog post. I hope you found this article interesting. If you need assistance with your next project be sure to connect with me on the Work with Me Page. Have a great day![tg_divider style="thick"]

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Following then Unfollowing Someone on Instagram

I happened upon Jade Darmawangsa (@jadedarmawangsa) vlog on Youtube concerning the dreaded follow than unfollow trend. If you're new to this social media trend, I think it primarily started on Instagram. Everyone wants to have tons of followers because it's seen as a status symbol. I have also heard this tactic now being used on other Social Media platforms, namely Youtube & Twitter. I suggest giving her video a watch why you should stop Following then Unfollowing someone on Instagram:https://www.youtube.com/watch?v=uUaKdEryVEQ

Why You Should Stop Following then Unfollowing Someone on Instagram

I have listed some of the reasons you should stop this trend now:

• One: Following then Unfollowing Someone on Instagram is rude.
• Two: You're not getting meaningful followers
• Three: Everyone now has an app that tracks who Follows than Unfollows you

Personally, when I find out someone has followed me and then unfollowed me, I look at that person in a negative light. Following then Unfollowing Someone on Instagram was a lot easier to get away with before Unfollower apps were made available.

Collaborating as a Solution

One of the things Jade Darmawangsa recommends is collaborating with fellow Instagrammers. This means reaching out to someone you want to collaborate with on Instagram by direct messaging them. There will be a percentage that won't respond to your DM. However, the ones that do will be great to engage with.

Summary

Following then Unfollowing Someone on Instagram is a bit like "Ghosting" in dating. People that do it, don't like to admit they do it because they know it's bad. Everyone knows it's rude but people still do it because it's easy. After all, they are just after followers and they use this tactic as an easy solution.