Facebook provides one of the fastest ways to having a web presence online. Gary Vaynerchuk has pointed to the value of having a Facebook Business page and its ad system. I think it's best to view a Facebook Business Page as an extension of your existing website and not something that can replace it. Below is a guide on How to use Facebook for your Business.
Reasons Why it's a Good Idea:
As a majority of people are more likely to visit Social Networks instead of searching the internet, having a presence on both Facebook and Instagram makes sense. Because Facebook owns Instagram you can run ads on both platforms. Other benefits:
- A Great Staging Platform for Creating Content
- Backup in case your Website Crashes
- Leverage Facebook Groups and Existing Network
Drawbacks of using Facebook
There are always a few cons when it comes to using a free service such as Facebook. In the last couple of years Facebook has had its share of controversy from privacy scandals such as Cambridge Analytica and security breaches. However, if you're on a limited budget and can't afford to host your own website, a Facebook Page for your business makes total sense.
Creating a Facebook Business Page
Facebook provides a getting started guide on how to set up a Facebook Business Page. Some things you will need for a business page are:
- Your business name and description
- A profile photo and cover photo
- The action you want people to take
Summary: How to use Facebook for your Business
In conclusion, I think having a Facebook Page for your business is a great asset. I used to think having a Facebook Page for your business would make your brand look amateurish. However, as more businesses have created social media pages and incorporated Facebook icons into their websites that stigma has disappeared. If you have a new business and are looking to creating content around it, giving a Facebook Business page a shot.You can view my own Facebook Business page at https://facebook.com/moderrn.up
Related Articles:
How to Manage Your Social MediaPaid Website or Facebook Business Page