In addition to bringing traffic to your website, another goal to keep in mind for your website is to keep those visitors for as long as possible. Youtube is another medium that uses "title cards" to link to other videos to keep visitors on a channel. One of the reasons is because visitors who stay on a website longer are more likely to purchase a product or a service. Below are three ways on how to keep visitors on your website.
Create Call to Actions
A call to action is helpful in that they can link to another page on your website. This can be a service or to a relevant page that tackles similar subjects. Some other ideas include:
- Newsletter
- Link to Services or Product Pages on Blog Posts
- Offer a Free Product/Ebook
Easy to Digest Content
A few mistakes I made when I started blogging consistently was creating posts full of long paragraphs. However, many people want to digest content quickly and easily. Some ideas are to use lists and summaries.Having content 200-300 words and which is broken up using bullet list or images will help in making your content easy for your visitors to digest.
Use Video Content
I have been going back and incorporating more video content into my website. I think having video content helps your visitors in several ways:
- Can Explain a Product or Service
- Gives Visitors Another Way to Digest Content
Summary: How to Keep Visitors on Your Website
In conclusion, these are just a few ways to keep visitors on your website. A good way to test if your visitors are sticking around is to use Google Analytics and look at the "Bounce Rate" for your users. Overall, I think if your website is mainly about helping and assisting your visitors, the more likely they will stay.
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