Use Dropbox to Send Content and Images to Your Web Designer

During the beginning of a web design project you will need to send content and images to your web designer. To limit any delays in completing a website it's best to send these files at the beginning of the website creation. There are many ways to send content to your web designer such as Email, Google Drive. One useful way I have found is to use Dropbox to send content and images to your Web Designer.

Use Dropbox to Send Content and Images to Your Web Designer

Dropbox is a great tool in providing contents to send images to your Web Developer. A Dropbox Basic account is free and includes 2 GB of space. This should be more than enough for uploading text and photo files for your Web Developer to use.

Organize Content Based On Website Planning

Normally you will have a consultation with your web designer. During this consultation for the planning of your website you will probably decide on the page structure of your website. For instance, page structure for a Copy Writer's website may look something like this:

• About
• Contact
• Home
• Projects

Once you have an idea of the page structure of the website, you can organize and name your photos. Many websites follow a pattern of using a photo of yourself and possibly an optional background photo. I think the best way is to name each photo with the page title in mind. For example:About Page

• About_ProfilePhoto.jpg
• About_BackgroundPhoto.jpg

Contact Page

• Contact_Photo.jpg

Home Page

• Homepage_Photo.jpg
• Homepage_BackgroundPhoto.jpg

Project Page

• ABCCompany_Project_Photo.jpg
• ABCCompany_Project_AdditionalPhoto

Organizing Page Content

Similar to how we organize the photos above, we can use a similar strategy for the web site pages. It's best to keep the photos and page content separate for faster implementation into the website. A great tool to use is Microsoft Word and create separate document pages for each Web Page:About.doc

• Details About Yourself
• Background

Contact.doc

• Contact Details
• Email Details
• Phone Details
• Optional: Address Information for Stores, Services

HomePage.doc

• Homepage Details

Project.doc

• Description of Each Project

Uploading to DropBox

You can use the following steps to upload to DropBox

• Sign in to the Dropbox website.
• Create a Folder Name for Your Project, example: WebsiteContent
• Click the Upload button at the top of the window.
• A window will appear. Click the Choose File button and then select the file on your computer that you'd like to add to your Dropbox.
• Choose as many files as you like, and then click the Start Upload button.

After the upload has been completed, you can then share the Folder Name with your Web Designer.

Summary

In conclusion, this is just a sample of how to use Dropbox to send content to your Web Designer. The naming convention will change depending on the type of website you want. The content organization of an e-commerce website may look drastically different. A service type website may include a Services page instead of a Projects page. I hopefully the above gives you insight on how to use dropbox to send content and images to your Web Designer. Connect with me to get started on building your website. Thank you for visiting!

Writing Better Blog Posts Using YoastSEO

As someone who is more visual, I sometimes struggle with writing blog posts. For designers and photographers, content & blog posts are a valuable tool in attracting an audience to your website. One of the tools that I use in writing blog posts is a Wordpress plugin called YoastSEO. This Wordpress plugin provides a great structure for writing better blog posts using YoastSEO. The YoastSEO plugin functions as a checker that assist in getting more traffic from search engines like Google.

Price

The YoastSEO plugin for WordPress offers a free and premium versions to feature in your website. At the time of this writing, the premium version of YoastSEO cost $89 for a single license. To purchase additional licenses the rate is as follows:

• 1 site: $89 - 1 license
• 2 sites: $169.10 - Buy 2 licenses
• 3 sites: $253.65 - Buy 3 licenses
• 4 sites: $338.20 - Buy 4 licenses
• 5 sites: $400.50 - Buy 5 licenses

Benefits of Using YoastSEO

The YoastSEO plugin appears as part of your WordPress "Posts" dashboard":The most noteworthy parts about this view from the dashboard are the two tabs:

• Readibility
• Keyword

The Readability tab provides a checker to determine how well your content is readable. This tab analyzes your post in terms of Problems, Improvements, Considerations, and the Good about your posts. For example, if your sentences exceed more than 20 words, the readability tab will be highlighted as a Problem.In addition to Readability, the Keyword tab provides a checker that provides feedback for your SEO. Similar to the Readability tab, the tab analyzes your SEO Keyword use in terms of Problems, Improvements, Considerations, and the Good. This tabs purpose is to make sure your SEO Keyword appears in key areas of your posts. Most notably they recommend that the Keyword appears in the title, a subheader, and in the paragraph of your post.

What Needs Improvement

One thing I would like to see in future versions of YoastSEO is live error reporting. This would be similar to how spell check works in a word processor. In both the free & premium versions of YoastSEO you have to manual check the Readability & SEO tabs. I have found that having Grammarly installed helps in terms of having an additional readability checker. But having YoastSEO provide a similar function would be extremely helpful to its user base.

Summary: Writing Better Blog Posts Using YoastSEO

In conclusion, I recommend the YoastSEO plugin to anyone who writes regularly in WordPress. You can install the YoastSEO plugin through the WordPress dashboard. In addition to using the WordPress dashboard, you can also download the plugin through the YoastSEO website. The YoastSEO is an effective plugin to make sure you're on the right path to SEO for your website.

The Easiest Way to Add Google Analytics to Wordpress

THE EASIEST WAY TO ADD GOOGLE ANALYTICS TO WORDPRESS

Google Analytics is one of the most insightful statistical software in the field. In addition to being free of charge, Google Analytics offers fantastic features. Most noteworthy is that it allows you to segment your visitors by location, referral sources, their page preference. The easiest way to add Google Analytics to Wordpress is through the use of a plugin called MonsterInsights. The benefits of using a plugin for Google Analytics is that it stores information in an easily accessible place. That way if you wanted to change the theme of your Wordpress site in the future, you can retain your Google Analytics setup data.

Why Your Site Needs Analytics

Gathering statistics for your website are important to have as a market strategy. Primarily because statistics help in determining what type of content works well for your site. They can also assist in helping what doesn't work for your audience. Therefore, you can spend your time on what matters on your site and less time on what doesn't.

Step 1: Sign Up for a Google Analytics

Sign up for a Google Analytics account if you do not have one.

• Navigate to the Google Analytics Website
• After you have setup your new account, select the Get Tracking ID at the bottom of the page.

Step 2: Add the MonsterInsights Plugin

On your Wordpress Dashboard add the MonsterInsights plugin.

• Navigate to Plugins
• From Plugins, Select Add New
• Search for MonsterInsights
• Select Install Now
• After the Installation Completes, Select Activate Plugin

Step 3: Activate the MonsterInsights

From the WordPress Dashboard, Select Insights > Settings

Authenticate with your Google account

In the popup that appears, click the Next button.

Click To Get Google Code

Copy the code, and then paste it into the field and click the Next button

Select Insights > Dashboard to see how your site is doing

Conclusion

In Conclusion, Google Analytics is a powerful tool. I feel that Google Analytics can help you deliver better content in the future. One example would be seeing where what social media site delivers the most traffic. Perhaps Facebook delivers the most traffic to your site, while Twitter lags behind. You can work on different strategies the following month to improve traffic coming from Twitter. Or if a blog post generates the most views maybe turning that popular post into a video would gather other audience sources. Overall having the data available to make different marketing decisions with your website is very useful in delivering content to your audience.