From major companies like Nike to small businesses like Peak Design, most brands have a presence on Youtube. In addition to these businesses, you will also find freelancers on this platform as well. The benefits of being on this platform provide another medium to explain your product and services to clients and consumers. Below is a guide on How to Use Youtube for your Business.
BEST PRACTICES:
Here are a few best practices that I use when creating Youtube videos.
- Piroritize Audio over Video Quality
- ‘Document don’t create’ Method
- Add relevant keywords in your videos’ titles, tags, descriptions, video files, and thumbnail files
From what I've noticed on Youtube is that people will forgive you for poor or average video quality. However, if you're audio quality is poor they are less likely to pay attention to your video.If you run out of ideas you can follow the Gary Vaynerchuk method and 'document don't create' method.
Youtube Content
The following are types of content that work well on Youtube:
- How To Guides and Tutorials
- Product Reviews
- Vlogs
- Shopping Sprees / Hauls
- Unboxing Videos
- Educational Videos
- Parodies
Youtube rewards creators for making longer video content by helping to monetize those videos with adds. Tutorials are among the popular types of videos on the Youtube platform. The problem with making a 10-minute long video tutorial is that people tend to tune out. I would recommend keeping tutorials short and straight to the point. Longer videos can be saved for content such as podcasts, interviews, reviews, or discussions.
Summary: How to Use Youtube for Your Business
In conclusion, the benefits of using a video platform such as Youtube is that it presents another way to digest content. When I search for ways on how to do a specific task I normally search for video content versus reading an article. If you're in the business of creating content, having video content in addition to written content will allow you to support all types of users.You can view my own channel here on Youtube
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